Regional manufacturer taps ISTEP funding to expand overseas presence

A Red Bud based maker of coil processing equipment is expanding its global footprint with support from its 20-year relationship with the Illinois Small Business Development Center (SBDC) International Trade Center (ITC) at Southern Illinois University Edwardsville.

Red Bud Industries, Inc. (RBI) most recently reached out to the ITC to request financial support via the Illinois State Trade and Export Promotion (ISTEP) program to exhibit at Metal Expo, a virtual international trade show held in Moscow, Russia.

RBI Vice President of Finance Kathleen Liefer said the company’s ongoing presence at this show is critical in building rapport with its current customers, as well as enabling RBI to pursue existing leads and provide a platform for prospects.

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